Updated: July 28, 2026

1. Introduction

Everyday Battles, LLC, together with our parent companies, affiliates, and/or subsidiaries (collectively, "Brianna Battles," "us," "we," or "our") know that you care about how your information is used and shared, and we appreciate the trust you place in us that we will do so carefully and sensibly. This Privacy Policy explains who we are and how and why we collect, store, use, and share personal information, and your choices regarding your personal information.

This Privacy Policy applies whenever we collect personal information from or about you when you access or use any of our websites, including www.briannabattles.com and www.pregnancyandpostpartumathleticism.com, applications, content, streaming services, products, goods, equipment, services, memberships, community platforms, promotions, software, technology and any other materials (collectively, "Brianna Battles Services"), or when you contact us in any manner.
Please read this policy carefully before using any Brianna Battles Services. By using our Services, you agree to this Privacy Policy.
Please don't hesitate to contact us at any time if you have any questions regarding this Privacy Policy by emailing support@briannabattles.com.

2. Arbitration and Dispute Resolution

2.1 For avoidance of doubt, you acknowledge that the transmission of certain technical information (such as IP address, browser type, and routing data) is a necessary and lawful part of Internet communication in order to provide you with the information and services of our websites and that you have given your consent for us to collect this information to operate our Services.

2.2 By accessing or using the Brianna Battles Services, you agree that any dispute, claim, or controversy arising out of or relating to the Company's collection, use, disclosure, or retention of your personal information, including but not limited to any claim under the California Invasion of Privacy Act ("CIPA"), the California Consumer Privacy Act ("CCPA"), the Illinois Biometric Information Privacy Act ("BIPA"), or similar state privacy or wiretap laws, shall be resolved exclusively through binding arbitration, rather than in court. You waive any right to a jury trial.

2.3 Notwithstanding the foregoing, the Company retains the right to bring or move an individual claim in small-claims court in Ada County, Idaho to resolve disputes that fall within that court's jurisdictional limits.

2.4 Individual Arbitration Only. All disputes must be brought in your individual capacity and not as a plaintiff or class, collective, consolidated, or representative participant. The arbitrator shall not consolidate or join the claims of other users. If a court determines that this waiver of class or representative actions is unenforceable with respect to a particular claim, that claim must be severed and proceed in court while the remaining claims continue in arbitration.

2.5 Governing Forum and Rules. Arbitration shall take place in Boise, Idaho before the American Arbitration Association under its Consumer Arbitration Rules. Judgment on the award may be entered in any court of competent jurisdiction. This Agreement and any dispute arising hereunder shall be governed solely by the laws of the State of Idaho, without regard to its conflict-of-laws principles. No other state's law shall apply extraterritorially to conduct occurring wholly outside that state, unless the Company expressly designates that state's law in writing for a particular agreement or transaction. All arbitration proceedings shall remain confidential, except as disclosure is required by law. This arbitration provision is intended to operate consistently with the dispute-resolution provisions of our Terms of Use, and in the event of any conflict between this provision and the Terms of Use, the dispute-resolution provisions of the Terms of Use control.

2.6 Pre-Arbitration Notice and Informal Resolution. Before initiating arbitration, you must send a written notice of dispute to support@briannabattles.com identifying your name, contact information, and the specific date and nature of the claim, including any alleged technology or data collection practice involved. Both parties will make a good-faith effort to resolve the dispute informally. If the dispute is not resolved within sixty (60) days, either party may commence arbitration.

2.7 Opt-Out Option. You may opt out of this arbitration agreement by providing written notice to support@briannabattles.com within thirty (30) days after first accepting this Privacy Policy or otherwise providing personal information through the Brianna Battles Services. If you opt out, you retain your right to bring individual claims in court, but waive participation in any class or representative action.

2.8 Safe-Harbor. Nothing in this clause waives any statutory or common-law defenses, including the defense that the Company's use of cookies, pixels, or analytics technologies is permitted under applicable law.

2.9 Survival and Severability. This arbitration provision survives termination of your relationship with the Company. If any portion of this provision is found unenforceable, that portion shall be severed and the remainder enforced to the maximum extent permitted by law, except that if the class/representative-action waiver is found unenforceable, the entire arbitration provision shall be void as to that claim.

2.10 Acceptance of This Privacy Policy. Where we present this Privacy Policy for your acceptance at registration, checkout, or account creation, your affirmative acceptance (for example, by checking an acceptance box or clicking a button indicating agreement) constitutes your agreement to this Privacy Policy, including the arbitration and dispute-resolution provisions in this Section 2 and the class-action and representative-action waiver in Section 2.4.

3. Website Use

3.1 No Use by Children. Our websites and any offerings or services on them are not intended for anyone under 13 years of age or anyone considered a child under their country's laws. If you are under 13, you may not use or provide any information on the Brianna Battles Services, use any of their features, register for an account, make any purchases, use any of the interactive or public comment/community features, or provide any information about yourself to us. If you are located in the European Economic Area or the United Kingdom, you must be at least 16 years of age (or the minimum age of digital consent in your country) to provide personal information to us without the consent of a parent or guardian.

3.2 If we learn that we have received personal information from a child without validated parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at support@briannabattles.com.

4. Personal Information We Collect and Use

4.1 We collect a variety of information from you when you visit our websites, make purchases, or interact with us on social media or with advertising partners. By accepting this Privacy Policy, you specifically consent to our collection of the data described below, to our use of the data, to the processing of this data, and to our sharing of the data with third-party processors as needed for our legitimate business interests. We retain this data as long as necessary for business purposes, legal purposes, or dispute resolution.

4.2 We use reasonable measures to protect your personal information, including administrative and technical measures, but we cannot guarantee zero security risks.

4.3 The information we collect may include:

4.4 Information You Give Us. We receive, store, and process personal information you provide to us when you purchase or use the Brianna Battles Services, set up an account, enter information on our websites or message boards, communicate with us over phone, email, or otherwise, use our streaming services, take our surveys, participate in any promotion, interact with our social media presence, or in any other way.

Examples: Your name, shipping, billing, and/or business addresses; location information; phone number; email address; username and password information; credit or other payment card information; gender; date of birth; survey response data; and certification or professional credential information.

4.5 Health and Fitness Information. We may also collect other types of information that you provide to us to help you achieve your health and wellness goals, such as:

(a) Physical information (e.g., weight, waist, hip and bicep measurements)

(b) Food and nutritional information (e.g., types of food and beverages consumed, and any related caloric, fat, fiber, cholesterol and other information)

(c) Metabolic information (e.g., caloric and fat burn through exercise)

(d) Fitness and activity information (e.g., the types and number of workouts you may be using, workout and activity tracking, hours exercised)

(e) Pregnancy and postpartum-related information (e.g., trimester, postpartum stage, symptoms, recovery progress) that you voluntarily provide

(f) General feedback (e.g., content you post on our message boards, community platforms, or information you submit about our products, goods, or services)

4.6 Information We Automatically Receive (Derivative Data). We automatically receive and store certain technical information whenever you interact with us. This includes your IP address, browser type, the dates and times that you access our websites, and the specific pages you view. If you are using a mobile application, our servers may collect information about your device name and type, your phone number, your country of origin, and other interactions with our application or service.

4.7 During some visits to our websites, we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.

4.8 Financial Data. Financial data is data related to your payment method, such as credit card or bank transfer details. We collect financial data in order to allow you to purchase, order, return, or exchange products or services from our websites. We store limited financial data. Most financial data is transferred to our payment processors, including Stripe, ThriveCart, and PayPal, and you should review these processors' respective Privacy Policies to determine how they use, disclose, and protect your financial data.

4.9 Social Networking Data. We may access personal information from social networking sites and apps, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, or other social networking sites, which may include your name, your social network username, location, email address, age, gender, profile picture, and any other public information linked to those accounts. If you do not want us to access this information, please go to the specific social networking site and change your relevant privacy settings.

4.10 Information We Obtain From Other Sources. We may receive information about you from other sources, including from third-party vendors, services, and commercially available sources (such as data aggregators and public databases). We may also collect information that you publicly post on our social media pages, such as our Facebook and Instagram pages. In addition, we may combine information you give us with other information from Brianna Battles sources, communications, and transactions.

Examples: Information that you provide to our vendors; updated credit card number and expiration dates from your bank or credit card company; updated delivery and address information from our carriers; account information which we use to validate access to your accounts with us; transactional data from third-party purchases; demographic and profile data; social media posts, such as your likes, interests, feedback, preferences, pictures, comments, suggestions, opinions, and complaints.

4.11 Withdrawal Requests. If you use a electronic withdrawal function (the "withdrawal button") to withdraw from a distance contract, we collect the information you submit through that function, which may include your name, information identifying the relevant contract or order, and the electronic contact details (such as your email address) at which we send you the acknowledgment of receipt. We use this information solely to process and document your withdrawal, provide you the confirmation required by law, and maintain records of withdrawal requests for legal, accounting, and dispute-resolution purposes.

4.12 Data Retention. We retain your personal information for as long as needed to provide the Brianna Battles Services and to fulfill the purposes described in this Privacy Policy, and thereafter as necessary to comply with our legal, tax, accounting, and regulatory obligations, to resolve disputes, and to enforce our agreements. When personal information is no longer needed for these purposes, we will delete it or de-identify it in a manner consistent with applicable law.

5. Tracking Technologies and Online Interactions

5.1 We and our service providers may use cookies, pixels, tags, scripts, session replay tools, and similar tracking technologies to operate our websites, understand how visitors interact with our content, improve user experience, measure performance, enhance security, prevent fraud, and support marketing and advertising efforts.

5.2 These technologies may collect information about your interactions with our websites, including pages viewed, features used, clicks, scrolling activity, time spent on pages, referring URLs, and general device or browser information. In some cases, this may include recordings or reconstructions of website interactions (commonly referred to as "session replay" or interaction monitoring).

5.3 We use this information to:

(a) Operate and maintain our websites

(b) Analyze usage and improve functionality

(c) Diagnose technical issues

(d) Protect against misuse or fraudulent activity

(e) Support marketing, advertising, or communications efforts

5.4 We do not intentionally use these technologies to capture the contents of private communications, such as payment information, passwords, or sensitive personal data submitted through secure forms.

5.5 Cookies. Cookies are small data files our server places on your computer or mobile device to recognize your device and provide personalized features and advertisements. Through cookies, we are able to collect information that we use to improve our websites, improve your overall experience on them, and personalize your experiences and advertisements. The cookies we place on your hard drive are known as "first-party cookies" and any cookies placed by third parties are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits our website and when it visits certain other websites.

5.6 Disabling Cookies. Most major web browsers provide users with the option to accept or reject cookies. Opting out of the use of cookies to deliver targeted advertising relies on information in the unique cookies placed on your web browser by our partners, so if you delete cookies, use a different device, or change web browsers, you may need to opt out again. Please note that if you use your browser settings to block all cookies you may not be able to access parts of our or others' websites. The "Help" feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Since cookies allow you to take advantage of some of our essential features, we recommend that you leave them turned on.

5.7 Pixel Tags. We also collect information through the use of "pixel tags" on our websites and in email messages we may send to you that may be placed by us or third parties with whom we partner. "Pixels," also known as "Web beacons," are tiny graphic files or code snippets, not visible to the human eye, that can be included in HTML-encoded email messages and web pages. Brianna Battles may use pixel tags in order to measure and understand traffic better, improve site performance, track visitor behavior to improve user experience, and for tracking promotional and marketing campaign response, among others. You can disable the pixel tag feature by changing the settings on your email client to prevent the automatic downloading of images, changing your browser settings to omit images, or disabling JavaScript.

5.8 Your Choices. You may control or limit the use of certain tracking technologies through your browser settings, device preferences, or by interacting with any cookie consent or preference management tools made available on our websites. Please note that disabling certain technologies may affect website functionality.

5.9 Where required by applicable law, we will obtain your consent through a cookie banner or preference-management tool before deploying non-essential tracking technologies, including analytics, advertising, and session-replay tools. Where prior consent is not legally required, by accessing or using our websites after being presented with notice of these tracking practices, you acknowledge and consent to our use of tracking technologies as described in this Privacy Policy, to the extent permitted by applicable law.

5.10 Do Not Track Signals. Some web browsers offer a "Do Not Track" signal that is an HTTP header field indicating your preference regarding tracking or cross-site user tracking. Pursuant to California law, we hereby disclose that we do not currently honor Do Not Track signals issued by browsers or other third-party sources, as there is no consensus among industry participants as to what "Do Not Track" means in this context. However, where required by applicable law, we honor recognized opt-out preference signals, such as the Global Privacy Control (GPC), and will treat such a signal as a valid request to opt out of the sale or sharing of personal information for the browser or device from which it is sent.

6. How We Use Your Information

6.1 Your personal information allows us to offer you certain products and services, including the use of our websites; to fulfill our obligations to you; to customize your interaction with our company and our websites; and to allow us to suggest other products and services we think might interest you. We generally store your data and transmit it to a third party for processing. However, to the extent we process your data, we do so to serve our legitimate business interests.

6.2 Specifically, we may use the information described above to:

(a) Process and fulfill your requests or orders for any Brianna Battles Services, and verify your identity and/or location to allow access to your accounts

(b) Communicate with you about your orders or any inquiries you may have submitted to us

(c) Tell you about new products, goods, or services, including if you started a transaction with us and provided your information, but did not finalize your order

(d) Service and manage your accounts, or contact you about your accounts

(e) Address a problem or issue affecting your use of any Brianna Battles Services, or to inquire about or verify information concerning a transaction

(f) Assist you with your health and wellness goals, such as providing you with advice and feedback on your goals, and connecting you with individuals who share your interests

(g) Create and administer your account, including your P&PA certification records

(h) Deliver any products, programs, or certifications purchased by you

(i) Correspond with you

(j) Process payments or refunds

(k) Improve any Brianna Battles Services and related advertising or materials

(l) Enhance and personalize your Brianna Battles experience on any Brianna Battles Services, and control the frequency of advertisements to your device

(m) Target advertising or promotions that may be of interest to you

(n) Send you emails and other communications about Brianna Battles's products or services that we think you may find useful, or to see if you are interested in participating in surveys, market research, or other inquiries

(o) Administer contests, promotions, events, surveys, or other features

(p) Improve, personalize, and optimize your website browsing experiences

(q) Operate, improve, and maintain our Brianna Battles Services, including for data analysis, such as user behavior and trends, and diagnose problems with our server and administer our websites

(r) Assist us in taking data security precautions and to engage in fraud prevention, detection, and remediation

(s) Carry out other purposes which are disclosed to you and to which you consent

(t) Undertake statistical analysis and research, and for demographic profiling purposes

(u) Comply with applicable international, federal, state, provincial/territorial, and local laws, directives, rules, regulations, and ordinances; civil, criminal, or regulatory investigations; or other legal requirements, such as court orders

7. Why We Disclose Your Information

7.1 We may share your information with third parties in certain situations. In particular, we may share your data with third-party processors as needed to serve our legitimate business interests, which include administration of our websites, administration of your account, entering into contracts with you, communicating with you, taking orders for goods or services, delivering our goods and services, identifying trends, protecting the security of our company and websites, and marketing additional goods and services to you. The legal basis for our disclosure of your data is both your consent to this Privacy Policy and our own right to protect and promote our legitimate business interests.

7.2 The following are specific reasons why we may share your information:

7.3 Third-Party Service Providers. We utilize third-party companies and individuals to perform business functions on our behalf to better serve you. For example, we use third parties to help us make our products and services available to you, fulfill orders you may have placed, process credit card payments, provide customer service, ship postal mail, deliver your packages, conduct market research or information analysis, manage promotions, and contact you in connection with various Brianna Battles Services. In these instances, we may need to provide your information to these third parties for such purposes.

7.4 Third-Party Processing. We may disclose your information to third parties who assist us with various tasks, including payment processing, hosting services, email delivery, and customer service.

7.5 Protection of Brianna Battles and Others. We may share your information, including personally identifiable information, in order to: (i) protect or defend the legal rights or property of Brianna Battles, or the legal rights of our customers, Coaches, business partners, employees, agents, and contractors; (ii) protect the safety and security of our customers, Coaches, or members of the public, including acting in urgent circumstances; (iii) detect and protect against fraud and identity theft or to conduct risk management; (iv) comply with laws, legal process, or legal requests from any governmental or regulatory body; or (v) to enforce or apply our website Terms and Conditions and/or other agreements.

7.6 De-identified Data Disclosures. We may also disclose non-identifying transaction information to third parties for the purpose of accounting and record keeping. We may also disclose aggregated, de-identified user data or non-personal information with business partners, advertisers, and others.

7.7 Affiliates. We may share your personal information with our business affiliates who promote our products or services for a commission fee. We require our affiliates to honor this Privacy Policy. They are not allowed to spam you and must disclose they are an affiliate for us. If they do not do so, they are in violation of their affiliate terms and this Privacy Policy, and any violation of this nature should be reported to support@briannabattles.com.

7.8 Advertisers. We may use third-party advertising companies to run and manage our ads and to produce ads that appear when you visit our websites or mobile apps. These companies may use information about your visit to our websites and other websites that are contained in web cookies to offer you personalized advertisements about goods and services that might interest you. We cannot control the activities of other advertisers or websites and you should consult the respective Privacy Policies of these third-party advertisers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.

7.9 Other Third Parties. We may share information with advertisers, our investors, or other third parties for the purpose of conducting general business analysis. If we do so, we will make reasonable efforts to inform you if required by law.

7.10 Sale or Bankruptcy. If our whole company or some of its assets are sold, merged, restructured, or the company goes out of business or enters bankruptcy, your information may be an asset that is transferred to a third-party successor. The successor will remain bound by this Privacy Policy with respect to the personal information transferred until it provides you with notice of any material change to its privacy terms.

7.11 Interaction with Others. If you interact with others on our websites or community platforms, such as participating in a group chat, group video, program, course, or community (such as the P&PA Coaches Community), other users may have access to some of your data, including your name, image, likeness, profile picture, and your history of interaction with our Services, such as prior comments or posts. Your participation in any such interaction or recording is your consent to that recording and a release of all moral rights to the recording or interaction.

7.12 User-Generated Content. If you submit user-generated content including any comments, reviews, or posts online, that content may be viewed by others, and we may distribute that content outside the website for any purpose.

7.13 External Links. Our websites may include links to other websites not controlled by us. We do not regularly monitor the websites of third parties and are not responsible for any content on the sites or any damages you suffer by using these links. We are not bound by the privacy policies of any third-party website that you access by a link, and they are not bound by ours. We encourage you to read the policies of those third-party websites before interacting with them or making purchases as they may collect different information via different methods than us.

7.14 Other Purposes. We may disclose your personal data as necessary to comply with any legal obligation or to protect your interests, or the vital interests of others or our company.

7.15 Mobile and Text Messaging Information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services that enable us to deliver those messages to you. All of the categories of information described in this Section 7 exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services. You may opt out of text messages at any time by replying STOP.

7.16 SMS/Text Messaging Program. This section describes the terms of our text messaging (SMS) program and supplements Section 7.15 above.

Opt-In and Consent. You will only receive text messages from us if you have expressly opted in, for example by providing your mobile number and agreeing to receive texts at checkout, through a webform, or by texting a keyword to us. We maintain timestamped records of all opt-in actions and of your consent.

Program Description and Message Content. Messages relate to the products and services you have requested or expressed interest in, and may include account and order updates, appointment or session reminders, customer support, and, where you have separately consented, promotional messages.

Message Frequency. Message frequency varies based on your interactions with us; we do not commit to a set number of messages.

Opt-Out. You may cancel text messages at any time by replying STOP. After you reply STOP, we will send a final confirmation message, and you will not receive further messages unless you opt in again. Opt-out requests are processed promptly.
Help. For help, reply HELP or contact us at support@briannabattles.com.

Message and Data Rates. Standard message and data rates may apply, depending on your mobile carrier and plan.
Carriers. Carriers are not liable for delayed or undelivered messages. Supported carriers may include AT&T, Verizon, T-Mobile, and most other U.S. carriers, and carrier support may change without notice.

TCPA and Legal Compliance. We maintain our text messaging program in a manner designed to comply with the Telephone Consumer Protection Act (TCPA) and other applicable laws, and we implement reasonable measures to safeguard your SMS opt-in information and consent records.

Confidentiality of Mobile Opt-In Data. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services that enable us to deliver those messages to you. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

7.17 Third-Party Platforms and Processors. Certain Brianna Battles Services are hosted or delivered through third-party platforms and processors, including course-hosting, community, funnel, email, and payment providers. These third parties process your information under their own privacy policies and terms, and we are not responsible for their independent data practices. We encourage you to review the privacy policies of any third-party platform through which you access the Brianna Battles Services or make a purchase.

8. International Users and GDPR

8.1 If you are located outside of the United States, including in the European Economic Area ("EEA"), the United Kingdom, or Switzerland, please note that your personal information may be transferred to, processed, and stored in jurisdictions that may not provide the same level of data protection as your home country.

8.2 Where required by applicable law, we rely on appropriate safeguards to facilitate such transfers, which may include standard contractual clauses or other lawful transfer mechanisms recognized under data protection laws.

8.3 You may have additional rights under applicable data protection laws, including the right to access, correct, delete, or restrict the processing of your personal information, as well as the right to object to certain processing activities.

8.4 If you are covered by the General Data Protection Regulation, you have a number of rights, including the rights to:

(a) Fair processing of information and transparency over how we use your personal information

(b) Access to your personal information and to certain other supplementary information that this Privacy Policy is already designed to address

(c) Correcting any mistakes in your information which we hold

(d) Erasure of personal information concerning you in certain situations

(e) Receiving the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and the right to transmit that data to a third party in certain situations

(f) Objecting at any time to processing of personal information concerning you for direct marketing

(g) Objecting to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you

(h) Objecting in certain other situations to our continued processing of your personal information and restricting our processing of your personal information in certain circumstances

8.5 You may also have the right to claim compensation for damages caused by our breach of any data protection laws.

8.6 For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner's Office (ICO) on individuals' rights under the General Data Protection Regulation.

8.7 If you would like to exercise any of those rights, please:

(a) Email us at support@briannabattles.com

(b) Provide us enough information to identify you (e.g., name, email address, mailing address, username, billing details)

(c) Provide us proof of your identity and address (we may request additional information reasonably necessary to verify your identity)

(d) Provide us with the information to which your request relates, including any account, order, or reference numbers, if you have them

9. State Privacy Rights and Disclosures

9.1 Depending on your state of residence, you may have certain rights regarding your personal information, including the right to request access to, correction of, or deletion of personal information, and the right to opt out of certain processing activities, such as targeted advertising or profiling, where applicable.

9.2 Categories of Personal Information We Collect. As described above, we may collect or have collected within the past 12 months the following categories of personal information as defined under applicable law:

(a) Identifiers (e.g., name, email address, postal address, phone number, IP address)

(b) Customer records information (Cal. Civ. Code § 1798.80(e)) such as contact or billing information

(c) Commercial information (e.g., purchase history or payment details)

(d) Internet or network activity information (e.g., browsing history, search activity, interactions with our site or ads)

(e) Professional or employment-related information (e.g., job title, certifications, business contact details)

(f) Inference data (e.g., preferences or features we think may interest you)

(g) Health-related information you voluntarily provide (e.g., fitness data, pregnancy/postpartum stage)

9.3 We do not request or require sensitive personal information (such as government identification numbers, precise geolocation, or racial or ethnic data). To the extent you voluntarily provide health- or fitness-related information (such as measurements, activity data, or pregnancy or postpartum stage) in connection with the Services, we use it only to provide the Services you have requested, and we do not sell it, use it for targeted advertising, or use it to infer characteristics about you. We are not a healthcare provider, and information you provide through the Services is not protected health information under HIPAA.

9.4 Categories of Personal Information Disclosed. We may disclose personal information to:

(a) Service providers and processors who perform services on our behalf (such as website hosting, analytics, email delivery, payment processing, customer support, and security)

(b) Professional advisors, including legal or accounting providers, as necessary

(c) Authorities or other parties where required by law or to protect our rights

(d) Advertising, analytics, and marketing partners that assist us with targeted advertising and with measuring the performance of our advertising campaigns.

9.5 We do not sell your personal information for monetary consideration. However, our use of third-party advertising cookies and pixels (such as the Meta Pixel) to deliver and measure targeted advertising may constitute a "sale" or "sharing" of personal information for cross-context behavioral advertising, as those terms are defined under applicable state privacy laws. You have the right to opt out of this sale or sharing. To exercise that right, use the "Do Not Sell or Share My Personal Information" link on our website, adjust your preferences through our cookie banner, or email support@briannabattles.com; we also honor the Global Privacy Control signal as described in Section 5.10. This sale or sharing does not include text messaging originator opt-in data and consent, which we do not share with any third parties except aggregators and providers of the Text Message services.

9.6 Consumer Health Data. Certain U.S. state privacy laws define "consumer health data" broadly to include information that identifies your past, present, or future physical or mental health status, including information related to pregnancy, postpartum recovery, and bodily functions. To the extent any information you voluntarily provide through the Services is treated as consumer health data under applicable law, we:
(a) collect it only with your consent and only to provide the Services you have requested;

(b) do not sell it and do not use or share it for targeted advertising or cross-context behavioral advertising;

(c) do not disclose it to a third party without your separate consent, except to service providers acting on our behalf under a written contract or as required by law; and

(d) honor your right to withdraw your consent and to request access to or deletion of such information by emailing support@briannabattles.com. For the avoidance of doubt, consumer health data is not subject to any sale or sharing described in Section 9.5, and we do not share such data with third-party advertising partners or use it for cross-context behavioral advertising purposes. We are not a healthcare provider, and information you provide through the Services is not protected health information under HIPAA.

9.7 Retention of Personal Information. We retain each category of personal information described above for the period described in Section 4.12, based on the purpose for which it was collected, our ongoing relationship with you, and our legal, tax, accounting, and dispute-resolution obligations.

10. Consumer Privacy Rights

10.1 Depending on where you reside, you may have some or all of the following rights regarding your personal information:

(a) Right to Know or Confirm – to request details about the categories and specific pieces of personal information we have collected, the sources of that information, and the purposes for which it is used or disclosed.

(b) Right to Delete – to request deletion of personal information we have collected from you, subject to certain exceptions.

(c) Right to Correct – to request correction of inaccurate personal information we maintain about you.

(d) Right to Opt Out of Sale or Sharing – to direct us not to sell or share your personal information for targeted advertising.

(e) Right to Limit Use of Sensitive Personal Information – to restrict our use or disclosure of sensitive personal information, if collected, to what is reasonably necessary for the services you request.

(f) Right to Data Portability – to receive your personal information in a portable and, to the extent technically feasible, readily usable format.

(g) Right to Non-Discrimination – we will not deny services, charge different prices, or provide a different level of quality because you exercised a privacy right.

10.2 How to Exercise Your Rights. To exercise any of these rights, please contact us at:
Email: support@briannabattles.com
Mail: Everyday Battles, LLC, Eagle, ID

10.3 Identity Verification. To protect your personal information and prevent unauthorized requests, we may take reasonable steps to verify your identity before responding to certain privacy-related requests. Verification methods may vary depending on the nature of the request and the sensitivity of the information involved. Any information collected solely for identity verification purposes will be used only to process your request and will be deleted once verification is complete.

10.4 You may also authorize an agent to submit a request on your behalf by providing written authorization or a valid power of attorney.

10.5 Certain information may be exempt from requests under applicable law. If we decline to act on a request, some residents may be eligible for an appeal by emailing us with the subject line "Privacy Appeal."

10.6 Scope and Relationship to Governing Law. This section is provided solely to meet disclosure obligations under applicable state privacy laws. It does not create contractual or statutory rights for residents of other jurisdictions or expand any state law beyond its intended reach. All disputes arising under or related to this Privacy Policy remain subject to the Arbitration and Governing Law provisions above, which designate Idaho as the exclusive governing law and jurisdiction.

11. How Secure Is Information About Me?

11.1 Brianna Battles has implemented and uses reasonable security measures designed to help prevent the loss and unauthorized access of your information. Despite these efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception or to be absolutely secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or our online services.

11.2 If you suspect a website is pretending to be that of Brianna Battles (also known as "spoofing"), do not enter any personal information, but please let us know by emailing support@briannabattles.com.

11.3 Personal information may be accessed by persons within our organization, or our third-party service providers, who require such access to carry out the purposes indicated above. Personal Information we collect is maintained in the United States.

11.4 Security Incidents. In the event of a security incident affecting your personal information, we will provide notifications to affected individuals and to regulators only as, and to the extent, required by applicable law. Any such notification is provided for compliance purposes and is not an admission of fault or liability by Brianna Battles.

12. How Can I Access or Update My Information?

12.1 We want to be sure your personal information is kept accurate and complete. If you provided your information directly to Brianna Battles, you may access or update certain personal information by emailing our Customer Service at support@briannabattles.com or logging into your Brianna Battles account if you created one.

12.2 We will use commercially reasonable efforts to respond to your request to access or update your information.

13. Your Privacy Choices: Opt-Out

13.1 Marketing. We offer you various ways to opt-out of receiving certain communications from us. If you would like to opt-out of receiving email marketing communications from us, you may click the "Unsubscribe" link found at the bottom of Brianna Battles marketing emails that we send and follow the easy instructions to opt-out, or you may click the "Preferences" links to update your email settings. If you would like to opt-out of receiving marketing phone calls, you can inform the agent with whom you speak that you would like to be placed on Brianna Battles's "Do Not Call" list.

13.2 Online Advertising. To learn some of the ways that you can opt-out of targeted online advertising, see Section 5 (Tracking Technologies and Online Interactions) above for more information.

13.3 Sale or Sharing for Targeted Advertising. As described in Section 9.5, our use of third-party advertising cookies and pixels may constitute a "sale" or "sharing" of personal information for targeted or cross-context behavioral advertising under applicable state privacy laws. You may opt out of this sale or sharing at any time by using the "Do Not Sell or Share My Personal Information" link on our website, adjusting your cookie preferences through our cookie banner, or emailing support@briannabattles.com. We also recognize and honor the Global Privacy Control (GPC) opt-out preference signal, as described in Section 5.10. This opt-out does not apply to text messaging originator opt-in data and consent, which we do not share with any third parties except aggregators and providers of the Text Message services.

14. What Happens to My Information if Brianna Battles Is Sold to or Merges With Another Company?

14.1 As we continue to develop and grow our business or in the unlikely event of a bankruptcy, we might sell one or more of our assets, subsidiaries, or business units. In such transactions, customer information is typically one of the transferred business assets.

15. Legal Disclosures of Personal Information

15.1 We may process, store, and disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to (1) conform to the edicts of the law or comply with legal process served on us; (2) protect and defend our rights or property; or (3) act under exigent circumstances to protect the safety of the public or users of the site.

15.2 We comply with the Digital Millennium Copyright Act of 1998 and, as part of the compliance process, we may be required to disclose whatever information we have for you to a copyright holder who has submitted a complaint to us.

15.3 User Responsibility and Indemnification. You are responsible for the accuracy and lawfulness of any information or content you submit to us or post through the Brianna Battles Services. To the extent permitted by our Terms of Use, you agree to indemnify and hold Brianna Battles harmless from any third-party claim arising out of the information or content you submit, in accordance with the indemnification provisions of our Terms of Use.

16. Severability

16.1 If any part of this Privacy Policy is deemed unlawful and/or unenforceable, all other provisions contained herein will remain in full force and effect.

17. Law and Jurisdiction

17.1 This Privacy Policy is governed by and construed in accordance with the laws of the State of Idaho and United States law. Any dispute arising out of or related to the information contained herein is subject to the dispute resolution specified in these terms in the state of Idaho.

17.2 Relationship to Terms of Use; Limitation of Liability; No Additional Rights. This Privacy Policy is part of and incorporates our Terms of Use. Any liability arising out of or relating to this Privacy Policy or our processing of your personal information is subject to the disclaimers, limitations of liability, and indemnification provisions of the Terms of Use, which are incorporated by reference. Nothing in this Privacy Policy creates warranties or obligations beyond those required by applicable law, and, except for rights expressly granted to you by applicable law, this Privacy Policy does not create any contractual or other legal rights.

18. Privacy Policy Modifications and Updates

18.1 We may update and modify this Privacy Policy at any time. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your use of the Brianna Battles Services and/or their services serves as your acceptance of these updated terms.

19. How to Contact Us

19.1 If you have any questions about this Privacy Policy, please contact us at:
Email: support@briannabattles.com